Advertisement by EMI Free Car Pvt. Ltd is misleading-says Advertising Standards Council of India

I have brought two articles on the subject of misleading advertisement by EMI Free car Pvt. Ltd as:

                                            

                                          Misleading Advertisement by EMI Free Car Ltd

 

1.    Points that need to be taken care of while dealing with www.emifreecar.com http://jagograhak.blogspot.in/2014/05/points-that-need-to-be-taken-care-of.html

2.  EMI Free Car Pvt. Ltd. has not got any permission to display advertisement on the cars/ vehicles- Revealed under RTI- Perspective buyers need to be careful.

  http://jagograhak.blogspot.in/2014/07/emi-free-car-pvt-ltd-has-not-got-any.html 

Both articles  were referred to Advertising Standard Council of India as these advertisements were misleading the consumers. In addition to the misleading advertisements, the company is also resorting to illegal business in the way that the display of advertisement on the side body of the car (which is the key to the misleading the consumers) is not allowed under Motor Vehicles Rules. Neither the company is in possession of any permission letter from the concerned authorities to display advertisements on the side body of the car nor it is allowed to do so.

Advertising Standards Council of India (ASCI) has upheld the complaint raised in this regrads and further have issued order to the company to remove all content leading to mislead the consumer from their advertisements by 26th August 2014.

The two issues which are important for the public to keep in mind before they take any purchase decision to buy car through EMI Free Car Pvt. Ltd are:

1. The advertisement as well as their domain name www.emifreecar.com is misleading as no one can purchase car without payment of EMIs.

2. Neither the company is in possession of any permission from the authorities for display of advertisements on the side body of the car nor it is allowed under Motor Vehicle Rules.