Grahakjago (S.K.Virmani)©

Volvo Cars have come out with an advertisement in The Times of India dtd. 04/12/2014 with following terms which are subject matter of this blog. The main attraction of the title of the advertisement is "100% Luxury. 0% Interest rate." 1. Interest Free Loan for First two years 2. Insurance Free                                                                                                      Times of India dtd. 04/12/2014 The author of the blog has been raising up the issues with Ad...

Chevrolet has come out with an advertisement in The Times of India dtd. 27/11/2014 for their "Beat" model.      The Company offered following benefits through the advertisement: 1. Insurance @ Re.1/- for 3 years (benefits upto Rs. 47,000/-) plus 2. Accessories worth Rs. 20,000/-  is misleading on several counts plus 3. Cash benefits Rs. 10,000/- plus 4. Loyalty Bonus Rs. 20,000/- plus 5. Corporate Offer Rs. 3,000/-  It states in bold box "Total Benefits Rs.1,00,000/-" I am just giving below an analysis of the above discounts and offers as such offers are fashion of the day as it suits companies, traders, dealers etc. I am confident that the analysis could be of informative for all those who have already purchased or those who are likely to purchase the vehicles with such kind of offers and discounts. I am just wondering if those who have already purchased "Beat" model, could relook as to whether they got real benefits of Rs. 1,...

Whether advertisements like "Free Insurance" not misleading advertisements? Now a days there is flood of advertisements by Automobile companies offering free insurance. Even there is a recent  advertisement which offers free insurance for 3 years. Now lets see whether it is really a free insurance or is being paid by you and still you being mislead through such advertisement. 1. One of the condition for any product to be covered for insurance is payment of premium. Hence there is no term like free insurance. Insurance is a matter of risk and no risk is covered unless and until a premium is paid. 2. I have every reason to believe that the prices are build up with insurance premium and offered to buyer as free insurance. I have negotiated with the dealer who offered free insurance at the first instance and then later on agreed to give an amount of Rs. 18,000/- if I do not accept their offer of free insurance. It clearly proves that the price of the car was built up wit...