Is there any remedy to address Misleading Advertisements?
It has always been a trend to mislead the consumers. The company offers attractive schemes which practically do not exist. Some of the misleading advertisements in the recent times have been offering sale of product and services at deferred payment terms without interest, free insurance schemes by Automobile companies, Real Estate, Builders, fairness cremes, speak English fluently, get rid of Wrinkles etc. etc. The consumer also become victims of such advertisements etc. There is a sudden spurge in the recent times about such misleading advertisements as basically the industry is without any regulator despite being billion dollar industry. However, Advertising Standard Council of India referred as ASCI which seems to be a remedy to address such issues. ASCI is a voluntary self-regulatory organization, registered as a not-for-profit company under section 25 of the Indian Cos. Act. The sponsors of ASCI, who are its principal members, are firms of considerable repute within Industr...