Grahakjago (S.K.Virmani)©

Volvo Cars have come out with an advertisement in The Times of India dtd. 04/12/2014 with following terms which are subject matter of this blog. The main attraction of the title of the advertisement is "100% Luxury. 0% Interest rate." 1. Interest Free Loan for First two years 2. Insurance Free                                                                                                      Times of India dtd. 04/12/2014 The author of the blog has been raising up the issues with Ad...

It has always been a trend to mislead the consumers. The company offers attractive schemes which practically do not exist. Some of the misleading advertisements in the recent times have been offering sale of product and services at deferred payment terms without interest, free insurance schemes by Automobile companies, Real Estate, Builders, fairness cremes, speak English fluently, get rid of Wrinkles etc. etc. The consumer also become victims of such advertisements etc. There is a sudden spurge in the recent times about such misleading advertisements as basically the industry is without any regulator despite being billion dollar industry. However, Advertising Standard Council of India referred as ASCI which seems to be a remedy to address such issues. ASCI is a voluntary self-regulatory organization, registered as a not-for-profit company under section 25 of the Indian Cos. Act. The sponsors of ASCI, who are its principal members, are firms of considerable repute within Industr...

Points that need to be taken care of while dealing with www.emifreecar.com The following may needs to be persued before someone take decision to buy car on Free EMI scheme on www.emifreecar.com Emifreecar.com has come out with a scheme as the name suggest. The prima-facie it seems that the car can be purchased under EMI scheme however not to be paid. On the contrary when we look at their web-site www.emifreecar.com the following conditions are laid which stresses the need to be taken care of: I.                    Scheme 1.       The perspective buyer has to pay a booking amount or down payment of 25% of the cost of the vehicle. 2.       Rest of 75% amount is payable in 60 EMIs for which the perspective buyer has to pay for. 3.       The company has got panel of advertisers for display of the ad...

The telecom industry in India is regulated by Telecom Regulatory Authority of India. Besides several corporates Telecom Service Providers, two PSUs namely BSNL and MTNL are also providing telecom services. There have been several violations by the telecom companies and PSU has also been added in the list of violators. If the PSU has also startedons violating regulations of the Govt., the regulators should get awakened. BSNL has recently came out with an advertisement announcing a scheme of the free mobile connection with BSNL landline subscribers, the salient features have been: 1. Free call between landline and the mobile (absolutely free) 2. Rs. 0.20 per minute call between one selected BSNL local number and the mobile. Faridabad falls under the service areas of BSNL and this scheme has also been advertised in Faridabad. Surprisingly the mobile connection of BSNL comes under Roaming as soon as the subscribers enters Faridabad in his home town and hence all c...