However, the basic issue of unregistered telemarketers may not get addressed which is the main source of all such nuisance. Merely by increasing the cost of the SMS from 100 nos. onwards is not going to get relief to the telemarketing nuisance. The unregistered subscribers still do not have any provision of making complaint for the telemarketing calls/SMS from unregistered telemarketers. Unless there is a system of lodging complaint for the violations how the industry is going to get improved. Non-receipt of complaint from the unregistered NDNC subscribers for the tlemarketing messages/calls from unregistered telemarketers would help TRAI authority feeling satisfied in projecting that no complaints are being received by the concerned agency and hence they have got rid of problems pertaining to telemarketing. This would be artificial only. Even for the complaint procedure for NDNC registered subscribers, the customer would not like to waste time in forwarding the message and writing on the top of the message the number from where the telemarketing calls /SMS and time of receipt which would be taken by the subscriber as waste of time and energy. The new regulations have been welcomed by the telecom industry because TRAI have increased the charges of SMS from Re. 0.01 to Rs. 0.50 for the SMS more than 100 Nos.
All this would result in unregistered telemarketers back to their business and would resume sending messages again to the NDNC registered subscribers too.
Let us wish a success for the revised regulations brought out by TRAI.