2. Now if any person has made any complaint against an advertisement, the complaint is decided without hearing the complainant. If the decision is taken in favour of the advertiser without upholding the complaint one can file an appeal and the complainant is asked to remit an amount of Rs.15,000/-. Why should any complainant be asked to pay fee against an advertisement misleading the consumers/public if no satisfactory redressal to the complaint of a public interest and specially when the complainant does not get heard during the process.
3. The Council is supported by the industry like Advertising, viz. Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies, Market Research Companies etc. Why not an independent authority to take an independent decision or the Council itself could be financed by the Govt. so as to overrule the possibilities of biased.